17 November 2004

Contextual Inventory

Aha! This is what self-proclaimed-techie product managers in the Search Engine Marketing(SEM) sector is buzzing about all this time. I thought while looking at their powerpoint slides and all those binary tree diagrams appearing is another new breed of Multi-Level Marketing(MLM) with a more insidious scam ever formulated for the stupid public.

But peering closely to what Contextual Inventory is. I found some interesting notes about it. Contextual Inventory helps match user interests to the ads being served through contextual relevance. Algorithms used for such activities are usually well-guarded secrets but definitely discoverable. If you think you have one or brewing an idea of having a killer contextual search algorithm, you can play with it using Nutch. And the rest of course is an exercise for the reader.

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